Gleiswechsel

Sold out in 48 hours.

Gleiswechsel

Sold out in 48 hours.

For a rave in a decommissioned Berlin train station, we built an identity that earned its place in the culture, a 3D, motion-soaked site with chrome trains tumbling through the scroll, and a dead-simple ticketing flow underneath the spectacle. Tickets sold out in 48 hours, resold at multiples of face value, and the night is on its way to becoming annual.

Branding Design

SPRINT1

IMPACTSold out in 48 hours

SEE THE SITE

BIG IMPACT

48 hrs

SELLOUT

2.5X

FACE VALUE ON RESALE

SOCIAL IMPRESSIONS

The drop created its own gravity. Tickets sold out in 48 hours and were reselling at multiples of face value, while the brand became the kind of thing people screenshot and send to friends. The night landed so hard, commercially and socially, that the team is already planning to make it annual.

Throwing a rave in a decommissioned Berlin train station is the easy part. The hard part is selling a concept nobody has seen before to a crowd that can smell a try-hard from across the room, and doing it through a checkout that takes real money without breaking the spell. Rave culture rewards the authentic and punishes the corporate, and most event sites are a clunky payment page with a flyer slapped on top.

We built an identity that earned its place in the culture and still felt like the future. The name plays on the venue itself, a track switch, and the site is a 3D-heavy, motion-soaked experience with chrome trains and hamburgers tumbling through the scroll, playful and strange in exactly the way the scene loves. Underneath the spectacle sits a secure, dead-simple ticketing flow, so the trip from 'what is this' to 'I'm in' takes seconds.

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Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

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Sold out in 48 hours.

Sold out in 48 hours.