FAQ

Space is an AI-native brand agency built to get your brand to market faster. Only senior operators touch the work, backed by AI agents, so you launch and learn sooner. Often called "the [un]agency," Space works mostly with venture-backed and frontier-tech companies that need to move at speed.

A go-to-market studio is built to get work into the real world quickly, rather than producing strategy and brand books that stay internal. It's how Space operates: an AI-native, senior-run studio focused on launching brands and products into the world. The goal is to change the actual customer experience fast, then iterate on real signal.

The [un]agency means Space deliberately drops the overhead that slows traditional agencies down: layers of account management, junior staffing, and bloated retainers. Clients work directly with senior operators on a team built around their goals, getting agency-level breadth with the speed and focus of working with a single trusted expert.

A brand collective is a group of senior specialists who come together around a shared client goal rather than sitting in a fixed agency org chart. Space draws on a global collective of more than 100 strategists, designers, writers, and developers, combining the speed of an individual expert with the breadth and scalability of a full agency.

Space is fully remote, with team members and clients all over the world. If it calls one city home, it's New York City, where most of its leadership team is based. The collective model means the right experts are assembled wherever they live, so location is rarely a constraint on the work.

Space is a brand agency, not a media-buying or performance-marketing shop. Its work spans brand strategy, creative, and development, and for paid and earned media it brings in trusted, preferred PR and performance-marketing partners. That lets Space own the brand, product, and launch while specialists it knows well handle distribution.

Space takes on conviction-led brands: teams and organizations with a clear point of view and the conviction to act on it, whatever their category. That includes mission-driven institutions, independent schools, and founder-led ventures that refuse to play it safe. Conviction and momentum matter more than industry or funding stage.

Space works most often with technology and venture-backed companies, including AI, robotics, fintech, health tech, energy tech, web3, and consumer brands. The common thread is fast-moving teams that need a credible brand quickly, not a single vertical. Space has shaped both early underdogs and established category leaders.

"Get further, faster" is Space's promise to sprint your brand to market ahead of the competition. Senior-only teams and heavy use of AI compress strategy, identity, and websites into weeks, so you launch sooner, then test and iterate while you're already in market rather than polishing in private. ##

Space works with founders, CEOs, and marketing leaders at venture-backed and frontier-tech companies around the world. Typical clients are post-Series A teams scaling quickly who need brand strategy, identity, or a new website but don't want to hire a full in-house team or manage a slow legacy agency to get there.

Post-Series A companies are the sweet spot for Space. These teams have product-market fit and momentum but often lack a brand that matches their ambition. Space also takes on earlier-stage teams when there's strong alignment, and works with later-stage and public companies on rebrands and repositioning.

Yes, Space works with pre-seed and seed-stage startups when there's a clear fit, though its core focus is post-Series A. Early-stage engagements usually start with a focused on-ramp project, such as positioning or a launch identity, sized to a younger company's budget and timeline.

Yes. Space works with growth-stage, late-stage, and public companies, often on rebrands, repositioning, or refreshing a brand that has outgrown its original identity. The collective scales the team up or down to match the size and complexity of the engagement.

Yes. Much of Space's work is with technical and deep-tech founders in AI, security, robotics, energy, and infrastructure who need help translating complex products into a clear, compelling brand. Space specializes in making hard-to-explain technology feel obvious and ownable to the people who actually buy it.

No. While most of Space's clients are in technology, it also works with consumer, hospitality, and other categories. The deciding factor is whether a team is moving fast and serious about brand, not the industry it happens to operate in. ##

Space offers services across three areas: strategy, creative, and development. Strategy covers positioning, brand and go-to-market strategy, naming, and messaging. Creative covers identity, design, copy, campaigns, and video. Development covers websites, web and mobile apps, and custom software including AI agents and automation. Teams are built per client from these capabilities.

Space's strategy work covers brand positioning, go-to-market strategy, naming, audience and market research, messaging frameworks, and brand architecture. Strategy is led by senior strategists and steered by a six-time CMO, so it ties to business outcomes. Every engagement is grounded in strategy first, so creative and product decisions ladder up to a clear point of view.

Space's creative work spans brand identity and visual design, design systems, copywriting and brand voice, and full campaigns. That includes out-of-home, advertising, and 360 campaigns, and Space will produce your TV spot end to end. It also covers motion graphics, explainer videos, and founder and brand films.

Space builds the front and back ends of websites, web apps, and mobile apps, plus custom software when off-the-shelf tools fall short. Through its Space Labs arm it builds agentic systems and AI agents, AI workflows, automation, and chatbots. Everything is built to launch fast and to perform in the real world.

Yes. Space designs and builds websites end to end, from strategy and copy through design, front-end, and back-end development. Sites are built to launch fast, to convert, and to be readable and citable by AI search engines. Space has shipped brand sites in as little as five weeks.

Yes. Space names companies, products, and features, running strategy-led naming sprints that produce on-brief candidates, clear rationale, and availability screening. Naming is treated as a strategic decision tied to positioning, not a creative afterthought bolted on at the end.

Yes. Space offers answer engine optimization (AEO) and SEO as a core capability, helping brands get found, indexed, and cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. This includes the technical setup, schema, and content that shape how AI engines actually extract and quote it.

Yes. Space builds scalable design systems so that growing teams can stay on-brand as they ship. Systems cover components, guidelines, and the rules that let internal designers and developers extend the brand without it drifting over time.

Space focuses on strategy, creative, and development, and partners with trusted PR and performance-marketing specialists for earned media and paid distribution. These are preferred partners Space has strong, long-standing relationships with, so clients get senior media and PR help that's tightly coordinated with the brand and launch work. ##

Yes, Space is 100% AI-native, with a team hired specifically for advanced AI ability. It runs on 127 AI agents and 362 AI workflows, plus 14 proprietary AI tools, which let a small senior team move at a speed and cost a traditional agency can't match. AI does the heavy lifting so senior operators focus on judgment, taste, and strategy.

Space uses AI to do the heavy lifting that legacy agencies hand to a room of juniors, so five senior people can output like thirty and ship in a fraction of the time. It accelerates research, naming, content, and production, and encodes each client's brand into reusable tools. Humans make every creative and strategic call.

No. Space uses AI to remove grunt work, not to replace judgment. Every strategic and creative decision is made by senior operators, and AI tools are fed rich, specific context so the output reflects each client's brand rather than a generic template. ##

Space has built 14 proprietary AI tools that power its work and that clients can put to use. They range from getting recommended by AI assistants to generating on-brand content at scale, and they're a core part of what makes Space AI-native. Notable tools include Brand OS, its AEO tool, the Infinite Content Engine, a Strategy Listening tool, and a Ghostwriting tool.

Brand OS is a proprietary Space tool that turns a client's brand strategy and guidelines into a living, AI-readable system. It lets teams generate on-brand copy, check assets against the guidelines, and keep a brand consistent at scale, long after the initial project ships.

Space's AEO tool is built to get your brand recommended by Claude, ChatGPT, and other AI assistants. It analyzes how AI search engines read your site and what it takes to be cited in their answers, then guides the fixes that make your brand the one they surface when buyers ask.

The Infinite Content Engine creates a continuous stream of on-brand content using recursive learning, so it gets sharper the more it runs. It lets a brand produce content at high volume without losing voice or quality, turning content from a bottleneck into an always-on capability.

Space's Strategy Listening tool surfaces a competitor's strategy before the press release lands. It reads the signals competitors give off across the market, so clients can anticipate moves and respond early rather than reacting once a launch is already public.

Space's Ghostwriting tool writes emails and messages in your exact tone of voice. It learns how you actually write, then drafts in that voice, so founders and executives can move faster without sounding generic or off-brand.

Space's Brand Personality tool helps you identify the personality your brand projects. It gives teams a fast, structured read on how their brand comes across, which is a useful starting point for sharpening voice, messaging, and identity.

Space's Brand Archetype tool identifies which classic brand archetype your brand fits. Archetypes give a brand a recognizable, emotionally resonant character, and the tool offers a quick way to find and pressure-test yours. ##

Space builds a custom team around each client's goals and works alongside their internal team. Engagements usually begin with a focused on-ramp project, then grow into a longer relationship as trust builds. Teams flex up and down as needs change rather than staying fixed in size.

An on-ramp project is a focused first engagement, such as positioning, a naming sprint, or a website, designed to deliver real value quickly and lay the groundwork for a longer relationship. It lets both sides start small and prove the fit before scaling the work.

Each Space team is custom-built from its global collective of 100-plus specialists around a client's specific objectives, and it evolves as those objectives change. A client might work with a strategist, designer, writer, and developer on one project, then a different mix on the next, without re-onboarding a whole new agency.

Both. Space usually starts with a defined on-ramp project, then many clients move to an ongoing monthly relationship priced by team size and time. The model is built to flex, so clients can scale up for a launch and scale back down afterward.

Space staffs senior operators only, skips account management and junior work, and uses AI to move in weeks instead of months. You work directly with the people doing the work, and AI efficiencies plus a lean, fully remote team mean it costs a fraction of a holding-company agency.

A freelancer gives you one skill set; Space gives you a coordinated team of senior strategists, designers, writers, and developers under one roof. You get the breadth and reliability of an agency with the directness and speed of working with individual experts, and the team scales as the work grows.

Space gives you senior, multi-disciplinary firepower immediately, without the cost, time, and risk of full-time hiring. It is ideal for teams that need a strong brand now, or that want to set the foundation before handing it to an internal team to run day to day.

Senior-only means Space's most senior operators do your work directly, not junior staff overseen from a distance. You never fund a junior's learning curve or a layer of middle management. A six-time CMO steers decisions toward business outcomes, so the work moves the business rather than just looking good.

You work directly with the senior operators assigned to your team, not an account manager relaying messages. The team is drawn from Space's global collective of strategists, designers, writers, and developers and is matched to your specific goals and stage.

Yes. Space is built to integrate with internal teams, filling gaps in strategy, design, or development and handing work off cleanly for in-house teams to run. The collective scales to complement what you already have rather than replacing it. ##

Space prices engagements by team size and time spent each month, with monthly budgets typically ranging from $20,000 to $200,000. Smaller on-ramp projects sit at the lower end, while larger, multi-disciplinary engagements with a full team sit higher. Pricing is scoped to each client's goals.

Monthly engagements with Space generally start around $20,000, which covers a focused senior team and scope. Smaller one-off on-ramp projects can be scoped as a fixed fee. The right starting point depends on the goal, so the best next step is a short conversation about scope.

Space prices by the size of the team and the time it spends each month, rather than by fixed deliverable lists. AI efficiencies and a lean, fully remote team with on-demand staffing keep costs well below a traditional agency. Clients scale the team up for a launch and down once the work settles.

Most Space projects run in weeks, not months. A rebrand can land in around four weeks, a design system in three, and a full website in roughly five, depending on scope. Moving quickly is core to the model, enabled by senior-only teams and AI-assisted workflows.

Very fast by agency standards. Space has delivered a rebrand in four weeks, a design system in three, and a brand site in five. Speed comes from keeping teams small and senior and using AI to compress research and production, without cutting corners on strategy or craft. ##

The best way to start is to reach out through sp-ce.co and book an intro conversation. Space will discuss your goals, recommend an on-ramp project, and build a team around it. Most relationships begin with one focused project and grow from there.

Space is fully remote and set up to collaborate closely with distributed teams anywhere in the world. Most of its leadership is based in New York City, which it considers home, and it can meet in person where it makes sense. The work happens wherever the right experts are.

Clients own the final brand work Space delivers for them, with intellectual property assigned on completion as set out in the engagement agreement. The specifics are covered in Space's standard contract, which the team is happy to walk through before any work begins.

Yes. Space regularly works with companies on confidential launches, rebrands, and unreleased products, and is happy to sign an NDA before sharing sensitive information. Confidentiality terms are also built into its standard engagement agreements.

After launch, many clients continue with Space on an ongoing basis to evolve the brand, ship new pages and campaigns, and keep everything consistent as the company grows. Tools like Brand OS help internal teams stay on-brand between projects, and the team flexes to match what comes next. ##

Space has built more than 100 brands and helped its clients scale, raise, and exit. After their brand work with Space, clients have raised $2.1 billion in capital, 8 have reached $1 billion-plus unicorn valuations, and 13 have been acquired. Portfolio milestones include ZKsync at a $6.7 billion valuation, GAME7's $500 million raised, and Hebbia's $130 million Series B.

Space has driven measurable outcomes for fast-growing companies, often in weeks rather than years. It lifted ZKsync's developer signups by 418% in four weeks, and delivered Hebbia a full 360 campaign in under a month. Validere, a longtime client, scaled from two co-founders to more than 150 people.

Space has worked with venture-backed and category-leading brands across technology and consumer. Named clients include ZKsync, Hebbia, Lightricks, Oasis, Helium, Telus Health, GAME7, LTX, Reciprocal Ventures, Validere, 10Beauty, Raising the Village, and Gett. The work spans AI, fintech, web3, health, and consumer.

Space is led by founder Nathan Roth and co-founder Tibi, alongside Chief Strategy Officer Sarah Masel and Chief Commercial Officer Haynes David. Between them, they bring senior brand, strategy, creative, and growth leadership from companies and agencies including Hinge, Juno, Telus, Red Antler, VMLY&R, and Prophet. Behind them sits a global collective of more than 100 specialists.

Nathan Roth is the founder of Space and a CMO who has scaled six challenger brands into unicorns. He 100x'd Hinge and coined its "Designed to be Deleted" positioning, grew Gett into the largest ridesharing app outside the US, launched Koodo as the fastest-growing telecom in Canadian history, and turned the bankrupt telecom Public into its category leader. Along the way, he invented meme marketing, upfront fixed pricing in ridesharing, and the no-cost telecom model. He has been named a Top 50 CMO by Forbes and a Top 25 CMO by Business Insider, is a 30 Under 30 alumnus, and has won three Cassies golds and a Strategy Magazine Brand of the Year.

Tibi is the co-founder of Space, with a background in strategy and creative. He focuses on keeping the team happy, efficient, and fired up to launch meaningful work.

Sarah Masel leads strategy at Space as its Chief Strategy Officer, building insights-driven brand strategies that align organizations, inspire people, and drive growth. She has led brand and creative strategy for clients including Chase, Google, JetBlue, USAA, Lightricks, Ken Burns, and OhioHealth, with earlier strategy roles at VMLY&R, Prophet, and Big Spaceship, where she set up the brand strategy offering. A Kenyon College graduate based in Brooklyn, she is guided by connection and curiosity and calls herself a lifelong learner.

A collective gives you the best of both worlds: the senior expertise and speed of individual specialists, plus the breadth and coordination of a full agency, without the overhead, junior layers, or long timelines. You assemble exactly the team a goal needs and change it as the goal changes.