PROJECTSNOTESLABSCONTACT

VitaminLab

Conversion doubled in three weeks.

Conversion doubled in three weeks.
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Conversion doubled in three weeks.

VitaminLab had genuinely personalized vitamins trapped behind a storefront that looked like every other supplement brand, so we rebuilt the identity around animated, smiling faces and a site where the product configures itself in front of you. Conversion doubled, average order value rose 47%, and subscribers stuck around 2.4X longer.

StrategyBrandingDesign
SPRINT3 WEEKS
OUTCOME1.9X CONVERSION RATE
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vitaminlab 2

Big impact

1.9X
CONVERSION RATE
+47%
AVERAGE ORDER VALUE
2.4X
SUBSCRIBER RETENTION

Conversion doubled. Average order value climbed 47% and subscribers stuck around 2.4X longer, turning a leaky funnel into a compounding subscription engine. The brand finally looks as bespoke as the product inside the bottle.

vitaminlab 3
vitaminlab 4
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Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

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