HINGE
100X in less than three years.
HINGE
100X in less than three years.
Back to work
100X in less than three years.
Every dating app sold more swipes; 'Designed to be Deleted' sold the exit, rebuilding the entire Hinge brand around getting users off the platform and into real relationships. Dates set per user climbed 3.8X, downloads grew roughly 5X, and a struggling also-ran became a household name.
BIG IMPACT
3.8X
DATES SET PER USER
+72%
90-DAY RETENTION
5X
ORGANIC DOWNLOADS
A throwaway player became a household name and the most relationship-serious app in the market, with the line quoted back at dinner parties and weddings. Dates set per user climbed 3.8X and the app grew roughly 5X, all on a promise to make itself obsolete.
Related case studiesVIEW MORE
Cleared for next launch.
Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.
START MISSION
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
Greetings. I am Spock, son of Sarek, striving to uphold the principles of logic and reason.