Buzzkill Wines

A brand world and packaging in less a month.

Buzzkill Wines

A brand world and packaging in less a month.

Non-alcoholic wine kept apologizing for itself, so we built Buzzkill to treat not drinking as the flex: a name with a wink, packaging with attitude in a can, and real California wine taste with no hangover. Shelf velocity rose 3.5X, aided recall climbed 91%, and trial turned into a 2.8X repeat-purchase habit.

Strategy Branding Advertising Design Product Development

SPRINT5 WEEKS

IMPACT3.5x shelf velocity in five weeks

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BIG IMPACT

3.5X

SHELF VELOCITY

+91%

AIDED RECALL

2.8X

REPEAT PURCHASE

Buzzkill stopped competing to be the least-bad NA wine and started owning a point of view. Shelf velocity rose 3.5X and unaided recall climbed 90%, while trial turned into a 2.8X repeat-purchase habit, behind a brand people actually want to be seen holding.

Non-alcoholic wine had a branding problem bigger than its taste problem. The shelf was full of apologetic, health-store packaging that whispered 'you're missing out,' aimed at people who were quietly proud of cutting back but did not want to look like it. Even a great-tasting NA wine read as a consolation prize.

We built a brand that treats not drinking as the flex, not the sacrifice. A name with a wink, packaging with attitude in a can instead of a sad bottle, and a voice that says real California grapes, real wine taste, no hangover, no apology. It looks like something you bring to the party, not something you hide.

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Cleared for next launch.

Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.

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A brand world and packaging in less a month.

A brand world and packaging in less a month.