It started with a download.
A few pages of notes, and over a decade knowing TELUS. Out came the scaffolding, structure, and words, in their voice and built for search.
STEP 01Telus Innovation Summit
7 days to launch a Summit. 7x the target.
Telus Innovation Summit
7 days to launch a Summit. 7x the target.
Back to work
7 days to launch a Summit. 7x the target.
An Innovation Summit deserved a launch to match the moment. A small crew from TELUS Health and SP—CE built the site and the campaign, brief to live in 7 days.
5× LinkedIn’s CTR benchmark.
Top creative · 4.07% CTR
Campaign averaged 2.3% vs. ~0.5% typical. Top creative hit 4.07% (nearly 10×) · 350K+ reached
What close collaboration can launch in a week.
7
DAYS
Brief to live
2.5%
CTR
5x LinkedIn avg
7x
GOAL
Applications
FactorThis sprintThe old way
Paid results✦A handful of fast decisionsWeeks of review cycles & coordination
Reach✦350K+ founders, health & policyBroad impressions
Applications✦43 applications, ~7x targetA 6-applicant goal
Scope✦End-to-end: strategy, web, paid & organicA 6-applicant goal
Turnaround✦1 week from idea to brief~3-4 months
TELUS team time✦2 calls + 1 60-minute working sessionMonths of review cycles
Compliance & security✦Bilingual consent, Law 25 & GDPRBolted on later
Cost✦A fraction of a big agency retainerA full enterprise retainer
Here's how this sprint compared to the usual path, across the things that matter.
“"Working with SP—CE felt like one team. They delivered an ambitious launch in under a week with results well past expectations. Proud of what we built together."”
Jaime Brice
Leadership posted. It spread.
A post from leadership opened the doors. People engaged, and passed it on.
Perfect scores. Built to be found.
100 on every metric on desktop. Green on mobile. Structured for search and AI Overviews from day one.
94
100
100
100
A premium experience on infrastructure built for scale.
Built on the same hosting trusted by Stripe, Nike and TikTok: fast everywhere, 99.99% uptime, and reversible in one click. Open any drawer for the detail.
WebGL auroraScroll-scrubbed flower · 52 framesPrismatic burstGradient-shimmer headlinesScroll-snap carouselsWebGL auroraScroll-scrubbed flower · 52 framesPrismatic burstGradient-shimmer headlinesScroll-snap carouselsWebGL auroraScroll-scrubbed flower · 52 framesPrismatic burstGradient-shimmer headlinesScroll-snap carousels
100 / 100 LighthouseCore Web Vitals greenBilingual EN ⇄ FRSchema.org JSON-LDllms.txt for AI crawlers100 / 100 LighthouseCore Web Vitals greenBilingual EN ⇄ FRSchema.org JSON-LDllms.txt for AI crawlers100 / 100 LighthouseCore Web Vitals greenBilingual EN ⇄ FRSchema.org JSON-LDllms.txt for AI crawlers
FAQ
- Vanilla HTML / CSS / JavaScript, no framework runtime
- Vercel Pro hosting: 99.99% uptime SLA, GitHub-based one-click rollback
- HTTP/2 · HSTS (2-year) · Brotli compression
- Static = no database, no server-side code, minimal attack surface
- Vercel CDN edge with DDoS protection
- Animated WebGL aurora background, scroll-driven in the TELUS brand gradient, auto-pauses offscreen
- Prismatic burst on the Apply CTA, runs on mobile with tuned-down intensity, IO-gated to load only when the user reaches the Apply section
- Scroll-scrubbed blooming flower rendered to canvas from 52 WebP frames
- Continuously cycling gradient-shimmer text on key headlines
- Mobile swipe carousels (scroll-snap) for speaker cards and stats
- Static, edge-cached globally · sub-second server response
- Hero video optimized for mobile: 1.1 MB mobile cut vs 4.3 MB desktop cut, a 65% reduction from source with no perceived quality loss; phones auto-select the lighter file
- All non-video imagery served as WebP
- Cookie-gated analytics: GA4 script only loads after consent, preserving first-paint performance
- Schema.org JSON-LD for Event, Organization, Person, FAQPage, surfacing in Google rich results, Perplexity, and AI Overviews
llms.txtsummary for AI crawlers- Open Graph + Twitter cards
- Sitemap and robots.txt in place
- Google Search Console verified at launch; Change of Address from prior domain configured
- Cookie consent banner mirrors telus.com's 4-category preference-center pattern (Essential / Performance / Functional / Targeting)
- Bilingual cookie copy (EN/FR); per-category toggles persist in localStorage; reopen-able via footer "Manage cookies"
- Aligned with Quebec Bill 25 (Loi 25), PIPEDA, GDPR
- No PII collected on SP—CE infrastructure
- Tested on iOS Safari, Android Chrome, desktop Chrome / Safari / Firefox / Edge
- LinkedIn and Slack in-app browser scroll-perf verified
- Lighthouse-validated end-to-end
- WAVE / axe accessibility tools clean
Related case studiesVIEW MORE
Cleared for next launch.
Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.
The crew
Tibi
Adi
Stacy
Katie
AdiStacyKatieSTART MISSION
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
Greetings. I am Spock, son of Sarek, striving to uphold the principles of logic and reason.