BUZZKILL WINES
A brand world and packaging in less a month.
BUZZKILL WINES
A brand world and packaging in less a month.
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A brand world and packaging in less a month.
Non-alcoholic wine kept apologizing for itself, so we built Buzzkill to treat not drinking as the flex: a name with a wink, packaging with attitude in a can, and real California wine taste with no hangover. Shelf velocity rose 3.5X, aided recall climbed 91%, and trial turned into a 2.8X repeat-purchase habit.
BIG IMPACT
3.5X
SHELF VELOCITY
+91%
AIDED RECALL
2.8X
REPEAT PURCHASE
Buzzkill stopped competing to be the least-bad NA wine and started owning a point of view. Shelf velocity rose 3.5X and unaided recall climbed 90%, while trial turned into a 2.8X repeat-purchase habit, behind a brand people actually want to be seen holding.
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Cleared for next launch.
Thank you to the team for clearing the way, and to everyone who moved fast and held the bar. We're excited for what's next.
START MISSION
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
This is Major Tom to Ground Control
We are all made of star stuff
Oh no, no, no, I'm a rocket man
In space, no one can hear you scream
two engines up and running
Greetings. I am Spock, son of Sarek, striving to uphold the principles of logic and reason.